数字经济的发展已经深刻带动和影响教育消费的方方面面，教育文化娱乐消费支出呈现快速增长的趋势，但是教育消费在区域间存在明显的不均衡性，如城乡之间以及东西部地区之间。随着数字技术水平的不断提升，教育消费领域进行技术迭代和创新，更多优质教育资源得以共享，促进新型教育消费不断发展，传统教育消费的不均衡问题得到一定程度的缓解。本报告回顾我国的教育消费情况，阐述新型教育消费相关概念和业态，进一步揭示数字经济与新型教育消费的关联逻辑，即我国数字经济与新型教育消费呈现鲜明的发展特征且二者之间存在紧密而复杂的联系。本报告认为，在推动数字经济与新型教育消费协同发展的过程中，不能仅关注规模的扩张和增速的提升，还需深入研究和把握其内在规律。
The development of digital economy has deeply driven and influenced all aspects of education consumption. Education，culture and entertainment consumption expenditure shows a rapid growth trend，but there is an obvious imbalance in education consumption between regions，which is reflected in urban and rural areas and between the eastern and western regions. With the continuous development of digital technology，technological iteration and innovation in the field of education consumption，more high-quality education resources can be shared，promoting the continuous development of new education consumption，and the imbalance of traditional education consumption has been alleviated to a certain extent. This report reviews the situation of China’s education consumption，expounds the related concepts and formats of new education consumption，and further reveals the correlation logic between digital economy and new education consumption，that is，China’s digital economy and new education consumption show distinct development characteristics and there is a close and complex relationship between them. The report believes that in the process of promoting the coordinated development of digital economy and new education consumption，we should not only pay attention to the expansion of scale and the improvement of growth rate，but also need to deeply study and grasp its inherent law.
