在数字产业蓬勃发展、国家政策有力支撑、社会消费需求变化、文旅产业发展壮大的背景下，新型文旅消费的内容和形式不断丰富。本报告探讨了数字经济赋能新型文旅消费的动力机制、实践探索、现实困境与发展路径。研究发现：新型文旅消费的发展受数字资源与文旅资源融合机制、多主体参与及协同创新机制和技术创新与基础保障支持机制等的推动。不同细分领域的实践存在差异：新型文化消费呈现去中心化的内容生产与传播、数字文化资源库及活化应用、情感驱动导向性消费、文化消费空间在线化等特征；新型旅游消费呈现消费空间场景化、消费内容融合化、消费过程智慧化、消费形式个性化、消费品牌IP化等特征；新型娱乐消费呈现沉浸式多感官交互、个性化生成娱乐内容、虚拟社交与数字身份、轻量化娱乐体验和碎片化消费等特征；新型体育消费体现为数字健康管理平台、智能体育装备、智慧化体育场馆等领域的实践。值得注意的是，新型文旅消费还存在消费支持体系不健全、消费场景融合不深入、市场供给不平衡、主体之间不平等等现象，需要从完善顶层设计、拓展新型消费场景、深化区域合作、提升公共服务等方面加以促进。
Under the background of the vigorous development of digital industry，the strong support of national policies，the change of social consumption demand，and the development and growth of cultural tourism industry，the content and form of new cultural tourism consumption are constantly enriched. This report discusses the driving mechanism，practical exploration，realistic dilemma and development path of digital economy enabling new cultural tourism consumption. It is found that the development of new cultural tourism consumption is driven by the integration mechanism of digital resources and cultural tourism resources，multi-agent participation and collaborative innovation mechanism，and technological innovation and basic support mechanism. There are differences in practice in different subsectors：the new cultural consumption presents the characteristics of decentralized content production and dissemination，digital cultural resource library and activation application，emotion-driven consumption，and online cultural consumption space. The new tourism consumption presents the characteristics of scenario-based consumption spaces，consumption content integration，consumption process wisdom，personalized consumption forms，IP-ification of consumer brands，etc. The new entertainment consumption presents the characteristics of immersive multi-sensory interaction，personalized entertainment content generation，virtual social and digital identity，lightweight entertainment experience and fragmented consumption. The new sports consumption presents the practice of digital health management platform，intelligent sports equipment，intelligent sports venues and other fields. It is worth noting that the new cultural tourism consumption also has the phenomenon of imperfect consumption support system，insufficient integration of consumption scenarios，unbalanced market supply，and inequality between subjects，which needs to be promoted from the aspects of improving top-level design，expanding new consumption scenarios，deepening regional cooperation，and improving public services.
