数字经济快速发展与人口老龄化是中国式现代化进程中的两大重要时代特征。我国的人口老龄化已经步入快车道,老龄群体的消费需求和服务保障成为社会的重要关切点。数字技术通过互联、数据、融合、转型、创新构建良好的老龄化社会信息生态,有效提升了资源配置效率,驱动传统消费向新消费转型升级。数字经济从需求侧和供给侧全方位赋能老龄化社会消费领域。从需求侧看,数字技术高效链接上游资源和下游消费者,有效解决了消费环节的信息不对称问题,满足了市场需求;从供给侧看,平台模式的出现极大地拓展了服务商的服务半径,创造了众多数实融合的消费新业态、新场景和新模式。我们要深刻认识社会变革,牢牢把握时代机遇,从“加强科技创新、加大政府引导力度、完善市场机制、实现数字治理”四个维度,积极探索数字经济赋能老龄化社会消费的实施路径。
Digital economy and aging population are two important characteristics of the Chinese modernization process. The process of population aging in China has entered a fast lane,and the consumption demand and service guarantee of the elderly groups have become an important concern of the society. Through interconnection,data,integration,transformation and innovation,digital technology can build a good information ecology of an aging society,effectively improve the efficiency of resource allocation,and drive the transformation and upgrading of traditional consumption to new consumption. The digital economy enables the consumption field of the aging society from both the demand side and the supply side. From the demand side,digital technology efficiently links upstream resources and downstream consumers,effectively solves the problem of information asymmetry in the consumption link,and improves market demand;from the supply side,the emergence of the platform model has greatly expanded the service radius of service providers,and created many new forms,new scenarios and new models of consumption with the integration of data and reality. We must have a deep understanding of social changes,firmly grasp the opportunities of the times,and actively explore the implementation path of digital economy enabling elderly social consumption from the four dimensions of “strengthening scientific and technological innovation,increasing government guidance,improving market mechanisms,and realizing digital governance”.