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数字经济助推数字消费:机制、挑战与对策

文章摘要

本报告系统分析数字经济与数字消费的协同演化机制,立足中国数字经济高质量发展战略背景,深入剖析数字消费作为新型消费的战略价值与内在逻辑。研究表明:中国数字经济治理体系日趋完善,规模持续攀升,高质量发展特征显著;数字消费市场呈现规模快速扩张、消费主体多元、业态创新持续活跃特点,政府以旧换新政策持续赋能消费升级,跨境数字消费打通国内外市场,城乡数字消费协同推进成效显著;数字经济通过“影响数字消费主体—丰富数字产品服务—提高可及性与便利性—推动供应链创新”四维赋能机制驱动数字消费升级,但同时面临数字技术深度应用不足、信用管理与用户体验待优化、数字消费风险防控压力大以及数字治理体系建设滞后等挑战。据此,本报告提出加强数字硬联通软联通建设、大力促进新质生产力发展、不断优化平台数字消费服务、规范数字消费市场竞争秩序、完善数字消费国家治理体系等政策建议,以推动数字经济与数字消费协同实现高质量发展。

Abstract

This report systematically analyzes the co-evolution mechanism of digital economy and digital consumption,based on the strategic background of high-quality development of China’s digital economy,and deeply analyzes the strategic value and internal logic of digital consumption as a new type of consumption. The results show that:China’s digital economy governance system is improving day by day,the scale continues to rise,and the characteristics of high-quality development are remarkable;The digital consumption market is characterized by rapid expansion of scale,diversified consumer subjects,and continuous active innovation in business forms. The government continues to enable consumption upgrading with the old for new policy,cross-border digital consumption opens up domestic and foreign markets,and the coordinated promotion of urban and rural digital consumption has achieved remarkable results;The digital economy drives the upgrading of digital consumption through the four-dimensional enabling mechanism of “influencing digital consumers-enriching digital products and services-improving accessibility and convenience-promoting supply chain innovation”,but at the same time,it faces challenges such as insufficient deep application of digital technology,pending optimization of credit management and user experience,great pressure on digital consumption risk prevention and control,and lagging construction of digital governance system. Accordingly,this report puts forward policy suggestions such as strengthening the construction of digital hard and soft connectivity,vigorously promoting the development of new quality productivity,continuously optimizing platform digital consumption services,standardizing the competition order of digital consumption market,and improving the national governance system of digital consumption,so as to promote the coordination of digital economy and digital consumption to achieve high-quality development.

作者简介
赵力进:赵力进,中国国际贸易促进委员会研究院市场研究部副主任、助理研究员,主要研究方向为国际贸易、国际商法、商贸流通、数字经济。
李明哲:李明哲,中国国际贸易促进委员会研究院市场研究部助理研究员,主要研究方向为国际贸易与投资、数字经济、全球供应链、区域国别经济。
杨文静:杨文静,中国国际贸易促进委员会研究院市场研究部助理研究员,主要研究方向为国际贸易与投资、数字经济、区域国别经济。