通过对近期发布的我国城市国际传播影响力报告、国际城市指数报告、政府公开信息等二手数据进行综合对比，本报告分析了北京和国内外主要城市在国际传播和影响力方面的优势与不足。同时，结合拉斯韦尔的传播模式，回答北京国际传播主体、传播内容和传播途径相关问题。具体建议包括：通过增加入境游客数量、利用好国际人力资本等方式进一步使传播主体多元化；塑造城市品牌形象时突出北京的经济表现和科技创新；开拓传统媒体表现形式，利用好电子游戏等新兴媒介形式，改善城市内部信息交流。
With a strength-and-weakness analysis of Beijing’s performance on an array of city index reports conducted by Chinese and international institutes and other secondary data，this study addresses the who，says what，in what channel issues as in Lasswell’s 5Ws communication model while Beijing forges ahead to improve its international communication capacity. The researcher proposes that Beijing should take measures to include more people to formulate messages about Beijing，particularly to welcome more international visitors and take advantage of international human capital. Beijing should also highlight its economic performance，friendly and efficient business regulatory environment，and the image as a hub for science，technology and innovation，which were previously less branded in its promotional package. Beijing is suggested to explore new ways to improve visibility in traditional media，make use of video games and other emerging media，and build a communicative city among its policy-makers，inhabitants and sojourners.
