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2023年北京跨境电商发展及综试区政策效应研究

文章摘要

2023年,北京跨境电商成为对外贸易稳规模、优结构的关键力量,为经济高质量发展注入了新活力。本报告深入分析了2023年中国及北京跨境电商在这一背景下的发展态势。中国跨境电商进出口总额已连续五年实现稳健增长,北京跨境电商在进出口总额、医药产品试点、政府财政支持和新设企业数量等方面均展现出强劲的增长势头。在此基础上,本报告特别聚焦于北京跨境电子商务综合试验区的相关政策,从政策协同、消费增长拉动和产业升级推动三方面分析了综试区政策对北京跨境电商发展的影响。同时,本报告基于京津冀地区数据,构建多时点双重差分模型实证检验了综试区的政策效应和作用机制。最后,本报告从积极把握综试区发展机遇、提升跨境电商经营韧性和完善数智化物流体系建设三方面,为深入推进北京跨境电商的高质量发展提出了策略建议。

Abstract

In 2023,Beijing’s cross-border e-commerce has become a key force in stabilizing and optimizing the scale and structure of foreign trade,injecting new vitality into the high-quality development of the economy. This report examines the development of cross-border e-commerce in China and Beijing in 2023. The report highlights that China’s cross-border e-commerce has seen steady growth for five consecutive years,and Beijing’s cross-border e-commerce has shown significant growth in terms of the total volume of imports and exports,the pilot project of pharmaceutical products,the government’s financial support,and the number of newly-established enterprises. Then,the report focuses on the policy of Beijing Cross-border E-commerce Comprehensive Pilot Zone and analyzes the impact of the Comprehensive Pilot Zone’s policies on the development of cross-border e-commerce in Beijing in terms of policy synergism,driven consumption and industrial upgrading. Further,using a multi-period difference-in-difference model,the report empirically examines the policy effects and mechanisms of the comprehensive pilot zone based on data from Beijing-Tianjin-Hebei region. Finally,the report offers strategic recommendations for enhancing Beijing’s cross-border e-commerce,which include leveraging pilot zone opportunities,increasing operational resilience,and improving digital and intelligent logistics systems.

作者简介
孙宛霖:孙宛霖,对外经济贸易大学国际商学院博士研究生,主要研究方向为国际企业管理。
王分棉:王分棉,博士,教授,对外经济贸易大学北京企业国际化经营研究基地研究员,主要研究方向为战略管理、国际企业管理。