相对于传统的个人隐私侵权而言，大数据时代的个人隐私权具有发生的普遍性、易受侵害性、不易救济性、不易觉察性及侵权判定的困难性等特点，因此需要建立更具针对性的个人隐私权保护目标与保护原则，包括人格权优先（以人为本）原则、伦理性原则、正当性原则、利益平衡原则、必要性原则等。在具体制度设计上，应充分尊重个人信息自决权，恪守信息伦理原则，确立科学个人数据合理使用和合法使用规则，并将被遗忘权上升为个人隐私权中的一项特殊权利。为了实现以上目的，必须综合运用各种保护手段，着力完善救济机制，从技术上加强对个人隐私的保护，并努力强化企业自身的个人信息保护意识和信息利用合规意识。
Compared with traditional personal privacy infringements，personal privacy rights in the era of big data have the characteristics of universality，vulnerability to infringement，difficulty in remedy，difficulty in detecting infringement，and difficulty in determining infringement. Therefore，it is necessary to establish more targeted personal privacy protection goals and protection principles，including the priority of personality（people-oriented）principle，ethical principle，legitimacy principle，interest balance principle，necessity principle，etc. In terms of specific system design，the right to self-determination of personal information should be fully respected，the principles of information ethics should be abided by，scientific rules for the reasonable and legal use of personal data should be established，and the right to be forgotten should be elevated to a special right in personal privacy. In order to achieve the above objectives，it is necessary to comprehensively use various protection methods，focus on improving the relief mechanism，technically strengthen the protection of personal privacy，and strive to strengthen the company’s own awareness of personal information protection and information utilization compliance.
