2023年第六届进博会举办。进博会在国际媒体报道和社交媒体平台上的影响力不断扩大，在当代多元化场景中发挥引领作用。本报告以2023年1月1日至2024年5月31日的国际媒体和社交媒体（Twitter和Facebook）内容为基础，分析主题分布、议题结构、时序演变和空间分布四个方面。在英文媒体报道中，国内传播渠道仍处于主导地位，美国媒体成为西方新闻报道最多的信源方。但参展方的主动报道仍相对较少，媒体报道数量呈现幂律分布特征。在潜在议题上，无论是国际媒体还是社交媒体都集中关注金融市场投资、疫情与健康、中国农业与食品安全等议题。此外，在2023年的进博会上，人工智能和新能源汽车备受关注。未来，进博会国际传播应聚焦于构建“中国看世界”的方式，加快建设全球媒体网络的合作伙伴关系、提升东亚和东南亚地区关注度、促进“一带一路”共建国家报道实践发展、激发参展商自主传播的活力、创设进博会媒体高峰论坛、扩大上海媒体影响力等。只有如此，才能全景式关注进博会对中国现代化发展的传播贡献。
The 2023 China International Import Expo（CIIE）has successfully held its sixth edition，significantly enhancing its international influence across global media coverage and social media platforms. The event actively promotes the concepts of open sharing and innovative cooperation，and also strivies to expand its discourse power and leverages the leading role of media institutions in today’s diverse communication landscape. This report is based on an analysis of content from international media and social media platforms（specifically Twitter and Facebook）covering the period from January 1，2023 to May 31，2024. The analysis focuses on four key aspects：theme distribution，agenda structure，temporal evolution，and spatial distribution. In the realm of English-language media coverage，domestic communication channels continue to dominate，while U.S.media has emerged as the primary source of news from Europe and North America. However，the proactive reporting by exhibitors remains relatively limited，leading to a power-law distribution characteristic in the quantity of media reports. Regarding potential topics，both international media and social media have concentrated their attention on issues such as investment in financial markets，the pandemic and health，agricultural and food safety in China，and international cultural cooperation. Additionally，topics such as artificial intelligence and new energy vehicles have garnered significant interest during the 2023 CIIE. Looking to the future，international communication efforts related to the CIIE will focus on constructing a narrative of “China’s Perspective on the World.” This includes establishing media network relationships with global partners，strengthening collaborations with media in countries along the Belt and Road Initiative，and leveraging the advantages of local mainstream media—particularly the “Shanghai Perspective.” These strategies aim to formulate precise social media promotion tactics to enhance topic engagement and visibility. Only through these efforts can the CIIE’s contributions to China’s modernization process be effectively presented from a panoramic perspective.
