The film and television industry in Qingdao has developed rapidly，but the market size is small；the scale of coastal tourism is large and the demand for transformation and development is urgent. Film and television play an important role in promoting the development of cultural coastal tourism，and the integration of film and television culture and tourism in Qingdao has great potential for development. At present，Qingdao takes the film and television industry as the focus of development，the influence of film and television culture is small，and the level of integration of culture and tourism is low. There are some problems，such as insufficient contribution of film and television works to the shaping of Qingdao’s city image，weak support for the exploitation of coastal tourism resources and the development of coastal tourism products. We should change the development ideas，strengthen the top-level design，increase the correlation between film and television works and the image of Qingdao coastal city，enhance the exposure rate of Qingdao，promote the integration and development of film and television resources and coastal tourism resources，promote the combination of film and television IP and Qingdao coastal tourism product development，deepen the expression and interpretation of film and television on Qingdao characteristic city culture，and further strengthen the work in planning，management system，coordination mechanism，hardware construction，policy support and other aspects.