数字平台发展对于提升企业效率、降低成本以及促进企业业务转型和创新有重要意义。本报告从广告收入、增值服务、数据驱动等角度概括了中国数字平台的商业模式,并利用字节跳动和人人网两个案例分析了中国数字平台发展过程中的成败得失。在此基础上,建议政府要构建完善的法规体系,明确数字平台的法律地位、权责边界和运营规范;优化数字平台的营商环境,简化审批流程,降低市场准入门槛,为数字平台提供更多发展空间;推进数据开放共享、数据资产化与价值化以及数据资源管理的科学化,强化数字治理。企业要通过引进先进技术和自主创新,提升产品和服务的智能化、个性化水平,满足消费者日益增长的需求;重视数据安全保护,建立健全数据安全管理和评估制度。
The development of digital platforms is crucial for enhancing corporate efficiency,reducing costs,and promoting business transformation and innovation. This report summarizes the business models of Chinese digital platforms from perspectives such as advertising revenue,value-added services,and data-driven approaches. It analyzes the successes and failures in the development of Chinese digital platforms through case studies of ByteDance and Renren. Based on this analysis,the report suggests that the government should establish a comprehensive regulatory framework,clarify the legal status,rights and responsibilities boundaries,and operational norms for digital platforms;optimize the business environment by simplifying approval processes,lowering market entry barriers,and providing more development space;and promote data openness and sharing,data assetization and valorization,and scientific data resource management to strengthen digital governance. Companies should enhance product and service intelligence and personalization by introducing advanced technologies and fostering independent innovation to meet the growing demands of consumers. Additionally,companies should prioritize data security by establishing robust data security management and evaluation systems.