新冠疫情暴发后，法国旅游业遭受重大打击，并持续萎靡。随着疫情的结束，法国旅游业重拾生机。2023年各项数据喜人，这股旅游复苏潮同时还带有国际游客增量、旅行地点与旅行方式改变等诸多新特征。本文在分析法国旅游业复苏原因的同时，也探讨了其目前所面临的经济通胀、社会负面事件频发、数字化程度较低等多重挑战。综合考量法国在2024年的机遇与法国政府对旅游业的高度重视，法国旅游业在短期内仍将继续繁荣。
After the outbreak of the COVID-19，the French tourism industry suffered a serious blow and continued to decline. With the end of the epidemic，the tourism industry in France has regained vitality，and the data for 2023 is promising. This wave of recovery is accompanied by many new features such as an increase in international tourists’visit，changes in travel locations and methods. While analyzing the reasons for the recovery of tourism in France，this article also explores the challenges it currently faces，such as inflation，frequent social protests，and low levels of digitalization. However，taking into account the multiple opportunities that France will face in 2024 and the high attention that the French government places on the tourism industry，the author believes that the French tourism industry will continue to rise in the short term.
