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数字经济对中国对共建“一带一路”国家文化产品出口贸易的影响研究

文章摘要

数字经济蓬勃发展推动我国文化产品出口贸易增长。本报告按照“发展现状分析—影响机制剖析—发展对策探讨”的基本思路展开研究。首先,分析中国对共建“一带一路”国家文化产品出口贸易的规模、结构、市场份额及其变动趋势。其次,测算中国与共建“一带一路”国家的数字经济发展水平和数字经济的开放程度,剖析其特征和成因。再次,阐释数字经济对中国文化产品出口贸易的影响机制,剖析源于供给端、需求端和流通端的促进效应,说明源于数字贸易壁垒的抑制效应。最后,基于研究结果提出对策建议:其一,加强共建“一带一路”国家数字基础设施建设和平台搭建;其二,对共建“一带一路”国家中数字经济发展不同程度国家实施差异化政策;其三,积极推动文化产业与数字经济深度融合;其四,积极推动共建“一带一路”国家数字贸易自由化和便利化。

Abstract

The vigorous development of digital economy promotes the growth of our cultural products export trade. This paper carries out research according to the basic idea of “analysis of the development status-analysis of influence mechanism-discussion on development countermeasures”. Firstly,it analyzes the scale,structure,market share and change trend of the export trade of cultural products between China and countries along the Belt and Road. Secondly,it calculates the development level and opening degree of digital economy between China and countries along the “Belt and Road”,and analyzes its characteristics and causes;Furthermore,the paper explains the influence mechanism of digital economy on the export trade of Chinese cultural products,analyzes the promotion effect from the supply side,the demand side and the circulation side,and explains the inhibiting effect from the digital trade barrier. Finally,based on the results of the study,countermeasures are proposed:firstly,to strengthen the construction of digital infrastructure and platforms in countries along the Belt and Road;secondly,to implement differentiated policies for countries with different degrees of digital economy development along the Belt and Road;thirdly,to actively promote the deep integration of cultural industry and digital economy;and fourthly,to actively promote the liberalisation and facilitation of digital trade in countries along the Belt and Road.

作者简介
李萍:李萍,北京第二外国语学院经济学院讲师,研究方向为国际贸易、会展经济。
刘恬恬:刘恬恬,北京第二外国语学院经济学院2023级国际商务专业硕士研究生,研究方向为国际贸易、会展经济。