中国电影市场目前主力购票人群在猫眼App和灯塔App展示了不同的结果。“40+”观众消失论和“40+”观众占比增大、中国电影观众走向成熟两种观点同时存在。电影观众的年龄结构对电影产业影响较大。虽然在美国和加拿大市场观影人群也主要集中在18～39岁，但是他们的“40+”观影人群占比远高于中国。后电影时代有更多的新媒体抢夺年轻人的娱乐时间，而且人口出生率不断下滑，导致中国电影市场迫切需要开发“40+”人群消费潜力。本报告用人口普查数据和2024年春节档票房数据，实证分析了中国电影市场目前的观影主力为00后，并给出吸引“40+”人群观影的建议。
Regarding who the main ticket-buying crowd is in China’s movie market，the data from Cat’s Eye App and Lighthouse App give different answers，with both the disappearance of the “40+” audience and the increase in the proportion of the “40+” audience，as well as the maturity of China’s movie audience，existing at the same time. Although moviegoers in the U.S. and Canada are also concentrated in the 18-39 age group，the proportion of “40+” moviegoers in these markets is much higher than that in China. In the post-cinema era，more new media are stealing young people’s entertainment time，and the declining birth rate has created an urgent need for China’s movie market to tap into the consumption potential of the “40+” demographic. Using census data and 2024 Spring Festival box office data，this report empirically analyzes that the main moviegoers in China’s movie market are now the Post 00s，and offers suggestions for attracting the “40+” demographic.
