伴随着中国式现代化的逐步推进，文化贸易与数字技术深度融合，数字文化贸易逐步成为提升我国文化国际影响力的重要途径。本报告通过对我国数字文化贸易发展状况和特征趋势进行深入考察，发现当前我国数字文化贸易呈现良好的发展态势，具有较为广阔的发展前景。进一步地，结合复杂的国内外形势，分析了我国数字文化贸易发展面临的机遇和挑战，并从数字技术创新、复合型人才供给和数字鸿沟等方面对存在问题进行深入探究。同时，系统归纳了国外数字文化贸易发展的政策经验及启示，提出我国应争取数字文化贸易国际话语权、加大政府政策支持力度、培养数字文化贸易复合型人才、提升文化产业数字创新能力、加强数字文化贸易统计与监测等对策建议。
Accompanied by the gradual progress of Chinese-style modernisation，cultural trade and digital technology are deeply integrated，and digital cultural trade has gradually become an important way to expand the international influence of China’s culture. Through an in-depth examination of the development situation and characteristic trends of China’s digital cultural trade，this report finds that the current digital cultural trade in China presents a good development trend and has a broader development prospect. Further，combined with the complex domestic and international situation，it analyses the opportunities and challenges facing the development of China’s digital cultural trade，and conducts an in-depth exploration of the existing problems in terms of digital technological innovation，the supply of composite talents and the digital divide. At the same time，it systematically summarises the policy experience and revelation of the development of digital cultural trade in foreign countries，and puts forward several aspects of policy suggestions that China should strive for the international discourse right of digital cultural trade，increase the support of government policies，cultivate composite talents for digital cultural trade，enhance the digital innovation capacity of cultural industry，and strengthen the statistics and monitoring of digital cultural trade.
