本报告总结了疫情防控期间积压的市场需求得到充分释放，演出市场出现结构性变化，演艺产业外溢效应明显，旅游演艺持续升温，小剧场、演艺新空间蓬勃发展，数字技术革新演艺产业发展模式等2023年中国演艺市场状况；基于线上演艺贸易模式、演艺艺术节对演艺贸易的促进作用、中国演艺市场国际竞争环境的优化、音乐剧版权贸易从进口向出口的转变等维度剖析了中国演艺对外贸易的特点，聚焦于演艺市场全面恢复背景下演艺对外贸易发展趋势的同时，指出线上演艺需要成熟贸易平台、演艺贸易数字化盈利能力欠缺、优质国际演艺品牌的孵化有待提速、小城市演艺市场供求失衡明显仍是限制演艺对外贸易进一步发展的主要问题；从引导新技术向演艺领域应用转化、完善线下演艺云端市场化运作、坚持高质量演艺品牌建设、基于当地需求培育统一大市场、加速演艺贸易人才的培养与储备等角度寻找优化演艺对外贸易的方案，为中国演艺对外贸易抓住全球机遇快速发展提供参考。
This report summarises the current situation of China’s performing arts market in 2023，including the full release of the backlog of market demand during the epidemic，structural changes in the performance market，obvious spillover effect of the performing arts industry，the continuous heating of tourism performing arts，the flourishing development of small theatres and new space for performing arts，and the innovation of the development mode of the performing arts industry by digital technology，etc.，and analyses the characteristics of China’s performing arts foreign trade based on such dimensions as the mode of online performing arts trade，the role of performing arts festivals in promoting the trading of performing arts，optimisation of the international competitive environment of the performing arts market，and the transformation of the trading of musical copyright from import to export. The optimisation of the international competitive environment of the performing arts market，the transformation of musical copyright trade from import to export and other dimensions analyse the characteristics of China’s foreign trade in performing arts，focusing on the development trend of foreign trade in performing arts in the context of the comprehensive recovery of the performing arts market，and at the same time，pointing out that the online performing arts need a mature trade platform，the lack of digital profitability in the performing arts trade，the incubation of high-quality international performing arts brands needs to be accelerated，and the imbalance between supply and demand of the performing arts market in small cities is still an obvious constraint to the development of foreign trade in performing arts. At the same time，it is pointed out that the lack of digital profitability of online performing arts，the incubation of high-quality international performing arts brands need to be accelerated，and the imbalance between supply and demand in small cities’ performing arts markets are still the main problems limiting the further development of the foreign trade in performing arts. The following is a summary of the results of the study.
