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2024年北京市旅游服务贸易国际化发展的现状与路径研究

文章摘要

北京作为世界旅游目的地,文化旅游资源优势凸显,旅游配套设施较为完善,拥有服贸会等国际化旅游服务贸易交流合作平台,且2023年以来出入境旅游市场呈现恢复态势,数字技术赋能旅游服务贸易成效明显。但北京市旅游服务贸易与国际水平相比依然有较大差距,存在出口复苏动力不足、产品体系亟待优化、服务质量参差不齐、服务人才匮乏、国际化品牌不足等问题。基于北京市旅游服务贸易国际化发展的现状和问题,本报告指出北京应当采取完善政策支持体系、提升旅游业韧性水平、丰富旅游产品供给体系、创新旅游宣传推广方式、注重旅游服务人才队伍建设等手段,推动北京市旅游业在国际市场上开拓更广阔的发展空间,助力北京市旅游服务贸易实现更高水平的国际化发展。

Abstract

As a world-renowned tourism destination,Beijing boasts prominent advantages in cultural tourism resources and relatively complete tourism supporting facilities. It also possesses international tourism service trade exchange and cooperation platforms such as the China International Service Trade Exhibition(CIFTIS),and since 2023,the inbound and outbound tourism market has shown a recovery trend,with digital technology significantly enhancing the effectiveness of tourism service trade. However,Beijing’s tourism service trade still lags behind international standards,facing issues such as insufficient momentum for export recovery,urgent need for optimization of the product system,uneven service quality,a lack of service talents,and insufficient international brands. Based on the current status and challenges of internationalization,this report proposes that Beijing should adopt measures such as improving the policy support system,enhancing the resilience of the tourism industry,enriching the supply of tourism products,strengthening the construction of tourism service talents,and innovating international tourism promotion methods to promote broader development opportunities for Beijing’s tourism industry in the international market and contribute to achieving a higher level of internationalization in Beijing’s tourism service trade.

作者简介
厉新建:厉新建,北京第二外国语学院旅游科学学院教授、博士生导师,主要研究方向为旅游经济发展战略、对外旅游投资等。
李亚雪:李亚雪,北京第二外国语学院硕士研究生,主要研究方向为旅游经济与休闲经济。
程金燕:程金燕,北京体育大学博士研究生,主要研究方向为旅游经济与休闲经济。
康泽华:康泽华,北京第二外国语学院硕士研究生,主要研究方向为旅游经济与休闲经济。