当前北京文化旅游消费市场强劲复苏,文旅产品覆盖消费全业态,文旅品牌打造成果凸显。但同时还存在文旅消费主体有待进一步多元化,文旅消费支出结构有待持续优化,文旅消费区域空间有待进一步拓展等不足。为此要从政策、供给、需求、开放等路径推动北京文旅消费高质量发展,重点关注政策顶层设计、供给侧改革、需求侧管理以及数字科技应用等。
At present,the cultural tourism consumption market in Beijing is experiencing a strong recovery,with cultural tourism products covering all types of consumption,and outstanding achievements in building cultural tourism brands. However,there are still shortcomings such as further diversification of cultural and tourism consumption entities,continuous optimization of the expenditure structure of cultural tourism consumption,and further expansion of regional space for cultural tourism consumption. To this end,we need to promote the high-quality development of Beijing’s cultural tourism consumption through policies,supply,demand,and openness,with a focus on top-level policy design,supply side reform,demand side management,and digital technology applications.