在以国内大循环为主体、国内国际双循环相互促进的新发展格局下，商贸流通业在整个经济社会中的基础性、先导性、支撑性地位越来越突出。现阶段，数字技术的飞速发展使得原有的商贸流通体系很难适应经济发展的需要，数字化转型将是未来商贸流通企业的核心议题。基于此，本文在梳理数字技术如何应用于商贸流通业发展的基础上，结合粤港澳大湾区商贸流通业数字化转型中存在的问题，分析其数字化转型的新机遇，并提出实现粤港澳大湾区商贸流通业数字化转型的政策建议。
Under the new development pattern with domestic circulation as the main body and domestic and international dual circulation promoting each other，the commerce and circulation industry plays an increasingly important role in the whole economic society. At present，the rapid development of digital technology makes the original business circulation system difficult to adapt to the needs of economic development. Digital transformation will be the core issue of the future business circulation enterprises. Based on the context and the analysis of the application of digital technology in commerce and circulation industry，combined with the problems existing in the digital transformation in Guangdong-Hong Kong-Macao Greater Bay Area，this paper analyzes the new opportunities of digital transformation，and puts forward the countermeasures and suggestions of commerce and circulation industry on the digital transformation in Guangdong-Hong Kong-Macao Greater Bay Area.
| Keywords： | Digital TransformationThe Guangdong-Hong Kong-Macao Greater Bay AreaNew Pattern of “Double Circulation”Commerce and Circulation Industry |
