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热词推荐: 能源基础设施

粤港澳大湾区网红直播电商行业的发展对策研究

文章摘要

粤港澳大湾区是全国网红直播最发达的区域之一,具有靠近产地、原创设计、货品丰富等优势,尤其是在纺织服装、家居建材、珠宝玉石三大行业发展迅速并形成流花模式、沙河模式、汇美模式、厂家直播模式等独具特色的网红直播模式。作为一种新兴产业,粤港澳大湾区宜从人才、资本等领域大力扶持,同时从内容、形式等方面不断推动其创新发展。

Abstract

The Internet Celebrity Live Streaming is a novel industry form and model that integrates Internet with new business,new consumption,new service and new fashion in the digital economy. It is characters with the experiential condition,strong interactivity,intuitive feeling and strong real-time,and also is a business revolution based on new technology applications,such as the smart phone,5 G communication and short video. The Guangdong-Hong Kong-Macao Greater Bay Area is one of the most developed regions for internet celebrity live streaming in China,with its privileged advantages,such as closer to the producing area,original design and abundant goods. Especially considering that the three industries of textile and clothing,home building materials,jewelry and jade,this area is developing rapidly. As an emerging industry,the Guangdong-Hong Kong-Macao Greater Bay Area should give great support to talents and capital,and at the same time it should further promote its innovative development in terms of content and form.

作者简介
王先庆:王先庆,广东财经大学商贸流通研究院院长、教授,广东省区域发展蓝皮书研究会副会长,广州市粤港澳大湾区(南沙)改革创新研究院高级研究员。
矫萍:矫萍,广东财经大学商贸流通研究院教授,广东财经大学商贸物流与电子商务研究中心研究员。
杨雅玲:杨雅玲,广东省商业经济学会研究助理。