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粤港澳大湾区影视产业及其数字化发展研究

文章摘要

影视产业是构成粤港澳大湾区软实力的元素之一,是大湾区经济的重要组成部分。近年来大湾区影视产业规模不断扩大,影视产业链初步形成,大湾区各市影视产业优势互补,动漫和微短剧全国领先。但是,影视产业核心竞争力还需要持续强化,产业链有待完善。数字技术从影视表现形式、影视设备等方面促进粤港澳大湾区影视产业创新发展。同时,数字技术推动影视与旅游两业融合,延伸大湾区影视产业链。

Abstract

Film and television industry is one of the elements constituting the soft power of the Guangdong-Hong Kong-Macao Greater Bay Area,and is an important part of the economy of the Greater Bay Area. In recent years,the scale of the film and television industry in the Greater Bay Area has been expanding,the film and television industry chain has been formed initially,the film and television industry of the cities in the Greater Bay Area has complementary advantages,and the animation and micro-short dramas are leading in the country. However,the core competitiveness of the film and television industry still needs to be continuously strengthened,and the industrial chain needs to be improved. Digital technology promotes the innovative development of the film and television industry in Guangdong-Hong Kong-Macao Greater Bay Area in terms of film and television expressions,film and television equipment and other aspects. At the same time,digital technology promotes the integration of the film and television and tourism industries,extending the film and television industry chain in the Greater Bay Area.

作者简介
徐印州:徐印州,广东财经大学教授,研究方向为数字经济。
龚思颖:龚思颖,博士,广东财经大学湾区影视产业学院讲师,研究方向为数字产业、数字媒体。