数字文明视域下城市形象的传播需要依托具象化的载体。要根据城市独特优势找准城市差异化定位，有针对性地进行品牌塑造和传播。作为我国重要的大数据产业基地，贵州省贵阳市依托大数据产业建构和传播城市形象，用数字赋能文明城市智慧治理，使贵州以“中国数谷”的形象逐步“出圈”，引起国内外媒体的持续关注。贵阳市建构和传播城市形象的成功经验，对文明城市形象塑造和城市形象传播有一定启示意义。
The dissemination of urban image in the perspective of digital civilization needs to rely on concrete carriers. According to the characteristics and advantages of the city itself，the positioning of the urban image should be accurately identified，and then the advantages or characteristics of one or several aspects should be continuously highlighted and strengthened. As an important big data industrial base in China，Guiyang，Guizhou Province，relies on the construction and dissemination of urban image through big data industry，which has gradually made Guizhou “out of the circle” as the image of “China’s digital valley” and attracted continuous attention from domestic and foreign media. The successful experience of Guiyang in constructing and disseminating urban image has certain reference and enlightenment significance for the shaping and dissemination of civilized urban image.
