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2022年全球线上会议市场发展报告

文章摘要

近年来,随着数字技术的发展和全球疫情的影响,全球线上会议得到了广泛使用和迅猛发展,成为实现办公、会议等不同场景下信息交流的重要方式。2022年,全球线上会议市场规模为70.2亿美元,同比增长11.8%,中国线上会议市场规模达到168.2亿元,迸发出巨大的市场增长潜力。目前,全球线上会议的用户人群以企业用户为主,在功能的不断完善与优化下,向全行业应用迈进,开启了多种付费模式。实际上,全球线上会议的发展在潜移默化中改变了信息传播的方式,对信息汇聚、信息交往、国际传播、办公模式、新闻采编等产生深远影响。虽然现阶段全球线上会议的发展暴露出部分问题,但整体来看,这一新兴行业将随着前沿技术的不断赋能,在未来承担更多的信息传播使命,触达信息交流的各个领域,推动全球互联时代的到来。

Abstract

Over recent years,due to advances in digital technology and the COVID-19 pandemic,global online meetings have been widely used and are growing rapidly as an important means of information exchange in different scenarios,including office and conference. In 2022,the size of the global online meeting market reached USD 7.02 billion,up 11.8% from the previous year,and the size of the Chinese online meeting market reached RMB 16.82 billion,showing huge growth potential. Currently,the users of global online meetings are primarily corporate,and,as the technology improves,this market is moving toward industry-wide application,with multiple paid models already in use. In fact,the growth of global online meetings has subtly changed how information is communicated,with far-reaching impacts on information gathering,information exchange,international communication,office mode,and the sourcing and editing of news media,among other areas. Some problems have emerged as the global online meeting market develops,but on the whole,with cutting-edge technologies,this emerging industry will take on more information communication tasks,reach all domains of information exchange,and usher in the age of global connectivity.

作者简介
姬德强:姬德强,中国传媒大学教授、博导,媒体融合与传播国家重点实验室研究员。
赵颖:赵颖,中国传媒大学国际传媒教育学院硕士研究生。