The communication ecosystem went through significant，profound changes in 2023. Extended reality （XR），AI-generated content （AIGC） and artificial intelligence of things （AIoT），among other technologies，powerfully drove the intelligent，immersive evolution of the media industry. In the big wave of digital transformation，mainstream media significantly improved their communication capacity through the deep convergence strategy，while digital media became increasingly gamified and content-oriented，further heating up the immersive economy. This deepening man-computer fusion has brought fresh energy to virtual socializing，contributing to the evolution of deeper man-computer interaction. With the in-depth application of intelligent technology，the media industry will continue to innovate and upgrade，showing broad development prospects.