本文在初步勾勒全球老年健康传播整体状貌的基础上,具体报告了美国、加拿大、中国三个国家的老龄化状况及其老年健康传播特点。研究发现,整合传播、多主体协同参与、以数字化与智能化为发展方向是美、加、中三国老年健康传播的突出特点。在明晰全球老年健康传播面临的主要挑战的基础上,本文提出了应对之策:打造优质适老的数字化智能化基础设施、创设积极友好的多主体参与沟通环境、构建高效有力的整合联动机制。
This paper provides a preliminary outline of the overall status of global elderly health communication and goes on to give a detailed account of the state of aging and features of elderly health communication in three countries:the U.S.,Canada,and China. The study states that elderly health communication in these three countries is characterized by integrated communication,multi-agent synergy,and digital and intelligent transformation. After identifying the major challenges facing global elderly health communication,this report puts forward the following countermeasures:to develop premium,pro-elderly digital and intelligent infrastructure,to create a positive,friendly environment for multi-agent engagement and communication,and to put in place efficient,effective integrated linkage mechanisms.
Keywords: | IntelligentizationDigitalizationIntegrated CommunicationElderly Health CommunicationMulti-Agent Synergy |