2022年底,基于GPT-3.5大语言模型训练而成的聊天机器人ChatGPT成为有史以来用户增长速度最快的应用程序。根据牛津路透研究院的预测,由于ChatGPT的一举成名以及生成式人工智能向图像、音频、视频形式的多模态发展,自动化或半自动化信息很有可能迎来“爆炸性繁殖”。基于这一背景,本文聚焦生成式人工智能,从训练模式、内容生产、应用场景三个层面探索其由技术驱动的国际话语权力机制,基于人工智能行业的最新进展剖析新型传播基础设施的国家竞争,通过梳理各国的数字治理实践总结国际人工智能标准制定者的博弈,由此管窥人机共生时代全球信息传播行业的转型与升维。
At the end of 2022,the chatbot ChatGPT,trained on the GPT-3.5 large language model,became the fastest-growing application in history. According to the prediction of the Reuters Institute for the Study of Journalism at Oxford University,automated or semi-automated information is likely to “multiply explosively” due to the instant fame of ChatGPT and the expansion of AI-generated content (AIGC) toward multiple formats,including image,audio,and video. This report,focusing on AIGC,explores the power of the AIGC technology-driven discourse mechanism from three aspects:training modes,content production,and application scenarios. The report also contains analyses of the competition between countries in developing new communication infrastructure in light of the latest developments in the AI industry,and summarizes the game between international AI standard setters by reviewing country-specific digital governance practices,with a view to providing a glimpse into the transformation and development of the global information communication industry in the age of man-computer symbiosis (MCS).
Keywords: | International CommunicationInternet GovernanceAI-Generated Content (AIGC)Man-Computer Symbiosis (MCS) |