作为我国国际传播的生力军,2023年以来,地方国际传播中心建设提速,“下沉”趋势更加明显,建设主体更加多元,自身特色更加突出,合作愿望更加强烈,不断在内容、渠道、业务、运作、机制等方面取得创新突破。地方国际传播中心建设亟须从量化增长步入高质量发展阶段,提升传播精准水平,强化人文交流功能,加强标准化建设,在提高专业水平、整合资源力量、提升传播效能上取得积极进展。
Since 2023,local international communication centers have become a new force in China’s international communication by developing a greater presence in lower-tier markets,a more diverse mix of players,more distinctive features,a stronger desire for cooperation,and a succession of innovation breakthroughs in such areas as content,access,business activities,operations,and mechanisms. It is urgent for local international communication centers to shift from quantitative growth to qualitative development,pursue more targeted communication,enhance cultural exchanges,and strengthen standardization,ultimately making progress in improving professionalism,pooling resources and forces,and boosting communication effectiveness.
Keywords: | International Communication Capacity BuildingHigh-quality DevelopmentLocal International Communication Center |