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电商发展助力乡村人才振兴

文章摘要

本文基于数字经济背景,以电商影响劳动力资源配置为研究主线,深入考察电商发展助力乡村人才振兴的重要作用。研究从理论和实践出发,分析了电商发展促进乡村人才振兴的作用机理和现实逻辑,并结合山东曹县、浙江遂昌、重庆秀山、甘肃成县、河北武邑等县域的电商发展实践,考察电商环境下的劳动力集聚和流动特点,得出县域电商发展促进乡村人才振兴的启示。综合案例与调研发现,当前电商发展助力乡村人才振兴还普遍存在基础设施与服务体系待健全、农民应用电商的能力欠缺、电商平台销售竞争愈加激烈、经营主体组织化水平低、公共政策供给不精准等突出问题。为推进电商发展,发挥电商在支撑创业创新、加快劳动力合理流动、促进乡村人才振兴等方面的积极作用,建议围绕改善数字基础设施、加强市场资源整合、完善人才培训手段、营造就业创业氛围、健全配套服务体系、探索政府与市场相结合的电商运营机制六个重点方面进行政策扶持。

Abstract

Based on the background of digital economy,this report takes the influence of e-commerce on the allocation of labor resources as the main line of research,and examines the important role of e-commerce development in promoting the revitalization of rural talents. Based on theory and practice,this report analyzes the mechanism and practical logic of the development of e-commerce to promote the revitalization of rural talents. In combination with the development practices of e-commerce in Caoxian County of Shandong Province,Suichang County of Zhejiang Province,Xiushan County of Chongqing Province,Chengxian County of Gansu Province and Wuyi County of Hebei Province,this report examines the characteristics of labor force agglomeration and flow under the e-commerce environment,and draws inspiration from the development of e-commerce at county level to promote the revitalization of rural talents. Comprehensive cases and research found that the current development of e-commerce to promote the revitalization of rural talents also exist problems such as infrastructure and service system to be improved,farmers lack the ability to use e-commerce,e-commerce platform sales competition is increasingly fierce,low level of organization of business entities,public policy supply is not accurate and so on. In order to promote the development of e-commerce,give positive role of e-commerce in supporting entrepreneurship and innovation,accelerating the rational flow of labor force,and promoting the revitalization of rural talents,it is proposed to provide policy support in six aspects,including improving digital infrastructure,strengthening the integration of market resources,improving talent training,creating an employment and entrepreneurship atmosphere,improving the supporting service system,and exploring an e-commerce operation mechanism that combines government and market.

作者简介
崔凯:崔凯,管理学博士,中国社会科学院农村发展研究所副研究员,主要研究方向为农业现代化、农村信息化、数字乡村。