供应链数字化转型对于乡村振兴、扩大内需、保障实体经济平稳运行至关重要。当前,数智技术革新与前端应用为一体化供应链网络的出现提供了技术条件,具有新型实体企业特征的大型主导企业一体化服务能力趋向成熟。本文以京东为典型案例,通过分析其十年间围绕农产品供应链推出的一系列产品和服务、工具和方法,提炼出乡村供应链的目标形态是“双链+四流”一体化供应链网络,实现路径是“以三产聚二产强一产”的阶段式布局。同时,针对当前供应链建设存在的基础设施薄弱、配套政策局限、数字化平台建设滞后等问题,需要有效市场和有为政府更好结合,采取政府扶持、企业主导的原则,共建节本高效、协同增值、绿色安全的农产品供应链,提升行业效率,降低社会成本、助力乡村振兴。
The digital transformation of supply chains is essential for urban-rural synergy,demand growth,and economic development. In recent years,with the improvement of technical infrastructure,the leading and service capabilities of large technology enterprises in the supply chain have gradually matured. This report focuses on Jingdong,analyzes a series of products and services launched around its agricultural supply chain in the last ten years,and concludes that the target state of supply chain evolution is the efficient interaction of commodity flow and capital flow,and the process of supply chain system construction is accompanied by the sequential development of service industry,manufacturing industry and agriculture. In view of the constraints of weak infrastructure,lack of supporting policies,and low level of modernization,the market and the government need to play a role together to improve industry efficiency,reduce transaction costs,and help rural revitalization.