在全球主要经济体之间贸易局势持续紧张、需求疲弱、地缘政治不确定性加剧的大背景下,跨境电商作为后起之秀,近年来一直是我国外贸领域的一大亮点。越来越多的企业想要加入“电商出海”的队伍,然而,面对不同国家和地区的法规、政策和文化差异,跨境电商企业在海外经营中面临极大的合规性挑战。本文旨在为跨境电商企业提供一种现实可行的合规经营方法论,即通过剖析相关数据和真实案例,解读跨境电商企业“商品出海”八大合规风险及“资本出海”需要额外关注的六大合规风险,进而给出合规风险防范和合规体系建设建议,助力跨境电商企业在“知规则、懂规则、守规则”的前提下,通过有效的合规管理,更好地适应并成功开展海外经营,在竞争激烈的国际市场中取得长期竞争优势。
In the context of continued trade tensions,weak demand,and indefinite geopolitical risk between the world’s major economies,cross-border e-commerce has been a major highlight in China’s foreign trade in recent years. More and more enterprises want to join the team of “e-commerce going overseas”. However,Cross-border e-commerce enterprises meet the significant compliance challenges in operations when face the differences in regulations,policies,and culture between different countries and regions. The report provides a practical and feasible compliance management methodology for cross-border e-commerce enterprises. By analyzing relevant data and real cases,it explains the eight compliance risks of “commodity going overseas” and the six compliance risks of “capital going overseas”,and then gives suggestions on compliance risk prevention and compliance system construction. Under the premise of “knowing,understanding and following the rules”,cross-border e-commerce enterprises can better adapt to and successfully carry out overseas operations through effective compliance management,and achieve long-term competitive advantages in the fiercely competitive international market.