跨境电商全托管模式的横空出世，重新塑造了平台、卖家、消费者三者间的关系，正在引导整个跨境电商市场新一轮的变革，成为卖家们热议但又感到无比焦虑的话题。本文通过对全托管模式的分析，解析跨境电商平台全托管模式的出海逻辑，厘清平台与卖家的关系与定位，归纳总结全托管模式的优势与挑战，进而思考全托管模式下跨境电商卖家如何选择出海路径，为企业出海提供参考。
The emergence of the full entrusted management model in cross-border e-commerce has reshaped the relationship between platforms，merchants，and consumers. The full entrusted management model is leading a new changes in the whole cross-border e-commerce market which has become a hot topic for sellers. The report analyzes the full entrusted management model，analyzes the logic of cross-border e-commerce platforms going overseas，sorts out the relationship and positioning between platforms and sellers，summarizes the advantages and challenges of the full entrusted management mode，and then considers how cross-border e-commerce sellers choose the path of going overseas under the “full trusted management mode”.
