食用菌产业是南阳的传统特色优势产业,南阳是河南省乃至全国食用菌生产大市,建成了国家级食用菌外贸转型升级基地,食用菌年栽培量、产量、产值、出口值连续多年居河南省首位。本文通过梳理南阳食用菌产业的发展概况和南阳食用菌产品跨境电商的发展现状,分析南阳食用菌产品跨境电商发展存在的问题与不足,并从积极开拓国际市场、强化食用菌国际品牌建设和加快食用菌跨境电商出口生态圈建设等方面提出了相应的对策建议。
The edible fungi industry is a traditional characteristic and advantageous industry in Nanyang. Nanyang has established a national edible fungi foreign trade base for transformation and upgrading,and has ranked first in terms of annual cultivation,output,value,and export of edible fungi in Henan Province for many years. By reviewing the general situation of the edible fungi industry and the development status of cross-border e-commerce of edible fungi products in Nanyang,the report analyzes the problems and shortcomings in the development of cross-border e-commerce of edible fungi products in Nanyang,and puts forward corresponding countermeasures and suggestions from the aspects of actively exploring the international market,strengthening the construction of international brands of edible fungi and accelerating the construction of cross-border e-commerce export ecosystem of edible fungi.