随着经济社会的不断发展,全球对于低碳经济和可持续发展的关注度不断提高,推动了全球贸易变革,也对跨境电商行业产生重要影响。本文介绍了跨境电商行业绿色供应链的内涵、实施背景和建设现状,认为绿色贸易壁垒繁杂且盛行、企业绿色低碳意识水平参差不齐、绿色供应链核心要素不完善是当前我国跨境电商行业绿色供应链建设面临的主要问题,进而从跨境电商行业绿色化采购、绿色化制造、绿色化营销、绿色化物流、绿色化回收五个环节,以及提升绿色低碳发展意识水平、完善绿色供应链基础设施建设两个方面提出了针对性的策略建议。
With the continuous development of the economy and the society,the attention to low-carbon economy and sustainable development is increasing constantly which has promoted the change of global trade and also had a significant impact on the cross-border e-commerce industry. The report briefly introduces the connotation,implementation background and construction status of green supply chain in cross-border e-commerce industry. It suggests that the main problems of green supply chain construction in cross-border e-commerce industry are the complexity green trade barriers,poor green and low-carbon awareness and incomplete core elements of the green supply chain. Then,it puts forward targeted strategic suggestions from the five aspects of cross-border e-commerce industry green procurement,green manufacturing,green cross-border marketing,green cross-border logistics and green recycling,as well as improving the green low-carbon awareness and the construction of green supply chain infrastructure.