加拿大作为北美传统体育强国之一,十分重视体育产业综合发展。2023年是加拿大体育发展“大年”。除了关注2024年巴黎奥运会和2026年意大利冬奥会为加拿大体育产业带来的机遇之外,加拿大政府还积极平衡发展专业体育与大众体育,适时制定新的国家体育发展战略。2022年以来,其体育产业的发展尤其注重性别平等、电竞行业等近年来国际体坛较为关注的议题,注重体育产业链的平衡发展和优化。
As one of the traditional sports powerhouses in North America,Canada attaches great importance to the comprehensive development of the sports industry. 2023 is a “big year” for Canadian sports development. In addition to paying attention to the opportunities that the 2024 Paris Olympics and the 2026 Winter Olympics in Italy will bring to the Canadian sports industry,the Canadian government is also actively developing a balanced development of professional sports and mass sports,and formulating a new national sports development strategy in a timely manner. In the “post-epidemic era”,the development of its sports industry pays special attention to issues such as gender equality and the e-sports industry that have attracted more attention in the international sports world in recent years,and focuses on the balanced development and optimization of the sports industry chain.
Keywords: | CanadaSports CultureSports Industry |