近年来，我国与西非国家共建“一带一路”取得重要成就，引起当地媒体的关注，西非主流媒体通过对“一带一路”的报道展现了良好的中国形象。但出于历史、现实原因，中国对非洲传播工作仍面临挑战。本文以2017～2021年西非国家主流媒体关于“一带一路”倡议的报道为样本进行研究，总结西非主流媒体相关报道的状况与特点，分析中国国家形象在西非传播的优势与挑战，并探讨未来我国依托“一带一路”倡议提升在非国家形象的实践路径。
China’s joint construction of the Belt and Road Initiative with West African countries in recent years has attracted the attention of local media for its significant achievements. Through their reports on the Belt and Road Initiative，mainstream media in West Africa have demonstrated a positive image of China. Due to historical and current reasons，China’s communication efforts in Africa continue to face challenges. This paper takes the reports on the Belt and Road Initiative by mainstream media in West African countries from 2017 to 2021，as an example for case analysis. It summarizes the status and characteristics of related reports by mainstream media in West Africa，analyzes the advantages and challenges of China’s national image communication in West Africa，and explores practical ways for China to enhance its national image in Africa through the Belt and Road Initiative.
| Keywords： | The Belt and Road InitiativeChina’s National ImageMainstream Media in West African Countries |
