本报告分别从地域分布、行业分布、所有制结构分布等维度对2022年入围“最具价值全球品牌100强”的中国企业进行定量分析,并选取典型企业进行定性分析与总结。总体而言,2022年我国入围企业在数量总额和价值总额方面较2021年均呈现了一定幅度的下降。从地域分布来看,入围的中国企业大部分依旧来自东部地区,西部地区与香港地区各有1家入围,中部地区、东北部地区、澳门地区及台湾地区均无企业入围。从行业分布来看,入围数量最多的行业是信息传输、软件和信息技术服务业,其次是批发和零售业、金融业;在入围行业中,制造业数量较少,仅有2家。从所有制结构分布来看,民营企业仍然占较大比重,其次是国有企业,台港澳法人独资企业数量最少,仅有1家。结合典型企业的具体案例,本报告分析认为,在逆全球化、新冠疫情以及部分企业战略选择不当等多重不利因素影响下,中国本土尖端品牌在实现可持续发展方面遭受短暂挫折。未来中国本土品牌须继续强化自身质量建设,通过高质量发展抵御各类风险。
This report makes a quantitative analysis of the Chinese brand enterprises listed in the “Top 100 Most Valuable Global Brands” in 2022 from the dimensions of geographical distribution,industry distribution and ownership structure distribution,and selects typical enterprises for qualitative analysis and summary. Overall,in 2022,China’s shortlisted enterprises showed a certain decline in the number and overall brand value compared with 2021. From the perspective of geographical distribution,most of the Chinese brand enterprises shortlisted are still from the eastern region,the western region and Hong Kong have one shortlisted,and the central region,northeast region,Taiwan region and Macao region have no enterprises shortlisted. From the perspective of industry distribution,the industries with the largest number of finalists are information transmission,software and information technology services,followed by wholesale and retail,and financial industry. Among the shortlisted industries,manufacturing has the smallest number of companies,with only two. From the perspective of ownership structure,private enterprises still account for a large proportion,followed by state-owned enterprises,and the number of wholly-owned brands in Hong Kong,Macao and Taiwan is the least,with only 1. Based on the specific cases of typical enterprises,the analysis shows that under the influence of multiple adverse factors such as the anti-globalization trend,the novel coronavirus epidemic and the improper strategy of some enterprises,China’s local cutting-edge brands have suffered a brief setback in the realization of brand sustainable development. In the future,Chinese local brands must continue to strengthen their own brand quality construction and resist various risks through high-quality development.