元宇宙是打破旅游时空观的媒介。对于文旅行业来说,元宇宙更像是主题文化的虚拟体验地,可以极大地增强各地旅游风景区的趣味性。一方面可以帮助景区更好地将旅游园区的主题文化根植于用户心里,进而转化为文化产品;另一方面,也会激发和衍生出更多意想不到的作品,来满足用户多元化的需求。元宇宙所构建的虚拟空间、多维时间线以及沉浸式体验与当下文旅产业发展的方向不谋而合,契合了数字化时代文旅行业所追求的新发展模式。
Meta-universe will break the limitation of time and space,and greatly enhance the fun and immersion of tourist scenic spots around the world. Meta-universe is a medium to break the view of tourism time and space,which is more like a virtual experience place of theme culture for the cultural tourism industry. On the one hand,it can help scenic spots to better root the theme culture of tourism parks in users’ hearts,and then transform them into cultural products. On the other hand,it will also inspire and derive more unexpected works to meet the diversified needs of customers. The virtual space,multi-dimensional timeline and immersive experience built by Meta Universe coincide with the direction of the current development of the cultural tourism industry,which fits the new development model pursued by the tourism industry in the digital era.