2022年，人工智能产业发展迎来了新一轮浪潮，诞生了人工智能生成内容（AIGC）这样一种新的技术。本报告从供给、需求和社会三个层面对AIGC技术爆发背后的原因进行分析，认为AIGC技术的突破将引发广泛而深刻的变革。本报告从企业和个人两个维度分析了数字人如何作为元宇宙时代交互的核心载体，并对当前数字人真人驱动型、AI驱动2D、AI驱动3D三条主要的技术路线的概念、实现方式、优劣势及应用场景进行详细分析，并指出AI驱动3D数字人是未来发展趋势。本报告从塑形、铸魂、活体、赋能四个角度论述AIGC在数字人产业的应用，并指出了当前AIGC技术在应用中存在的不足。最后本报告从技术融合、监管合规、多元化应用三个维度对AIGC赋能数字人产业应用进行展望。
In 2022，the artificial intelligence industry witnessed a new wave of development，giving rise to a novel content generation approach known as AIGC. This paper analyzes the underlying causes of the AIGC technology boom from three aspects：supply，demand，and societal factors，arguing that breakthroughs in AIGC technology will trigger widespread and profound changes. The study examines the role of digital humans as the core carriers of interaction in the metaverse era from both corporate and individual perspectives. It provides a detailed analysis of the concepts，implementation methods，advantages，disadvantages，and application scenarios of the three primary technological trajectories：human-driven digital humans，AI-driven 2D digital humans，and AI-driven 3D digital humans. It further highlights the AI-driven 3D digital human as the future development trend. This paper discusses the applications of AIGC in the digital human industry from four perspectives：shaping，soul-casting，animating，and empowering. It also identifies the current shortcomings of AIGC technology in practical applications. Finally，the paper offers a vision for the application of AIGC in empowering the digital human industry from three dimensions：technology integration，regulatory compliance，and diversified applications.
