随着Web 3.0时代的到来,品牌可以在Web 3.0世界中为用户提供量身定制的、沉浸式交互体验和消费机会,不受物理条件和时间空间因素的限制,具备更大的营销创造性与灵活性,同时也面临着新的机遇与挑战。本报告首先阐述了Web 3.0的定义及特性,其次探讨了“Web 3.0+元宇宙”在营销方面的具体落地措施,并从品牌营销的角度提出建议。
With the advent of Web 3.0 era,Brand could provide customers with tailor-made,immersive interactive experience and consumption opportunity in Web 3.0 world,without the limitation of physical condition,time and space,and therefore have much more marketing creativity and flexibility. At the same time,it also faces new challenge.
This article first illustrates the definition and characteristics of Web 3.0,discusses the combination of Web 3.0 and metaverse,and finally gives some specific advice on marketing execution.