文化和旅游资源普查与评价是资源开发、规划与管理的前提，大数据在其中发挥着更加重要的支撑作用。本文由文旅资源普查与评价的现状与发展趋势引入，重点围绕大数据在文旅资源普查与评价中的应用及其成效展开论述：首先，基于大数据，文旅资源普查模式得以优化改进，有效提升了文旅资源名录挖掘、整编与建库的效率与质量，同时，深入的文旅资源评价理论与方法创新得以推进及应用；其次，大数据在文旅资源普查与评价中取得了普查模式优化、评价结果精确、资源开发方向拓展等系列应用成效，具体展现于宁夏、海南、祁门等不同地域尺度的案例实践中。
The census and evaluation of cultural and tourism resources are prerequisites for resource development，planning，and management，in which big data plays a significant role in providing support. This report introduces the current situation and development trends in the census and evaluation of cultural and tourism resources，with a focus on the application of big data in these areas and its effectiveness. Firstly，with the integration of big data，the model for cultural and tourism resource census can be optimized and improved，effectively enhancing progress in excavation，compilation，and the construction of databases for cultural and tourism resource lists. Simultaneously，this enables the promotion and application of in-depth innovations in theories and methods for evaluating cultural and tourism resources. Secondly，big data in the census and evaluation of cultural and tourism resources has yielded results in process optimization，quality improvement，and the expansion of prospects，among other achievements. These outcomes are specifically demonstrated through case studies in different geographical regions，including Ningxia，Hainan，Qimen，and others.
