价值观是研究海外华人中国文化传播的重要内容。本文提出华人价值观渐进式扩散的设想并加以阐述,同时还提出渐进式扩散的两条路径及其方式。基于对世界价值观调查数据的实证分析,本文对中国人、新加坡华人和马来西亚华人样本的价值观得分进行了描述统计、比较和回归分析,发现三国样本在不同价值观上的得分体现出显著的差异或无差异。文章还重点分析了语言使用对于华人价值观的影响,发现在家中使用中文(方言或普通话)确实会导致华人更加认同或者不认同某项价值观。最后提出要重视海外华人尤其是青少年的中文学习及使用。
Values are an important part of the study of diffusion of Chinese culture among overseas Chinese. This paper puts forward the idea of gradual diffusion of Chinese values and expounds it,two paths and ways of gradual diffusion are proposed meanwhile. Empirical analysis based on World Values Survey data,this paper describes,compares and regresses the values scores of Chinese,Singaporean Chinese and Malaysian Chinese,and it is found that the scores of three countries samples show significant difference or no difference in different values. It also focuses on the influence of language use on Chinese values,and it is found that the use of Chinese(dialect or Mandarin)at home does lead to Chinese’s more or less recognition of a certain value. In the end,it is proposed to pay attention to the Chinese learning and use of overseas Chinese,especially teenagers.