随着技术的发展，人工智能赋能营销行业，对提升营销效率与精度、降本增效、个性化营销、内容创作发挥了重要作用。当前，人工智能营销市场规模持续扩大，受重视程度不断提高，国内外企业纷纷布局人工智能营销业务。然而，人工智能营销依旧面临专业人才短缺、标准尚不完善、安全与隐私问题凸显等问题。未来，伴随着元宇宙和以ChatGPT为代表的生成式人工智能技术的发展，人工智能将进一步推动营销行业发展。
With the development of technology，artificial intelligence （AI） empowers marketing industry and plays an important role in improving the efficiency and precision of marketing，reducing costs and increasing efficiency，realizing personalized marketing and creating marketing contents. At present，the market size of AI marketing continues to expand. With increasing attention form the industry，many enterprises have been engaging in AI marketing business. However，AI marketing still faces problems such as professional talents shortage，the lack of standards，safety risks and others. In the future，AI will further contributes to marketing industry with the development of metaverse and generative AI represented by ChatGPT.
| Keywords： | MetaverseAIGCAI Marketing |
