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新冠疫情健康传播的国际研究进展报告

文章摘要

本文旨在通过梳理近三年新冠疫情健康传播相关研究的主要文献,试图回答:疫情是否暴露了既往健康传播中未曾发现的新问题?从疫情期间的健康传播实践中,研究者们得到了哪些新发现?对全球公共卫生治理有何启示?研究发现:新冠疫情发生以来,各学科均有较多成果从各自学科视角切入探讨涉及疫情的健康传播研究,其中“信息疫情”是普遍最为关注的传播议题;健康传播科学知识的仓促生产影响了公共卫生政策制定;用户生成的健康内容正成为健康传播主要内容;同时精准健康对健康传播提出了更高要求。面对这些新议题、新现象与新问题,本文也从信源、渠道、对象和内容四个角度提出了对公共卫生治理层面带来的启示。

Abstract

This study aimed to review the literature on health communication related to the COVID-19 pandemic in the past three years,and tries to answer:Does the pandemic reveal new problems that have not been identified in previous health communication?What new findings have researchers gleaned from health communication practices during the pandemic?What are the implications for global public health governance?This study found that:since the COVID-19 pandemic,there have been many insights from various disciplines conducting health communication research related to the pandemic from their own disciplinary perspectives,among which “infodemic” is the most concerned communication issue;the hasty production of scientific knowledge for health communication has affected public health policymaking;user-generated health content is becoming the main content of health communication;meanwhile,precision health has set higher requirements for health communication. In the face of these new agendas,new phenomena,and new problems,this review also presents implications for public health governance from four perspectives:sources,channels,targets,and contents.

作者简介
王理:王理,上海社会科学院新闻研究所副研究员,研究方向为新媒体传播和环境、健康与科学风险传播等。