您好,欢迎来到一带一路数据库!

全库
全文
  • 全文
  • 标题
  • 作者/机构
  • 关键词
  • 主题词
  • 摘要
高级检索
热词推荐: 能源基础设施

2022年“算法修辞”研究报告

文章摘要

当下我们正身处于一个由数字媒介所构筑的修辞环境中,其中,算法作为一种新涌现的修辞力量,正在重新塑造我们的修辞交往。算法通过让某些事物变得重要,而变得具有修辞性。与以往符号性劝服不同的是,算法修辞更多的是基于规则互动的隐性修辞,受众往往是在互动之中完成“自劝服”。修辞的能动性也进一步延伸至我们周遭的物体。我们应当具备算法素养,以警觉算法修辞给我们带来的隐性劝服。

Abstract

Currently,we find ourselves in a rhetorical environment constructed by digital media,in which algorithms,as a newly emerged rhetorical force,are reshaping our rhetorical interactions. Algorithms acquire rhetorical qualities by making certain things significant. Unlike previous symbolic persuasion,algorithmic rhetoric is more based on rule-based interactions and implicit persuasion,where the audience often achieves “self-persuasion” through the interaction. The agency of rhetoric also extends to the objects around us. We should also possess algorithmic literacy to be aware of the implicit persuasion brought about by algorithmic rhetoric.

作者简介
徐生权:徐生权,上海社会科学院新闻研究所助理研究员。