自党的十九大报告提出加快推进体育强国建设以来，我国体育服务贸易稳步发展，已成为服务贸易的重要组成部分。按照“现状分析、环境分析、问题分析、策略探讨”的总体思路，本报告首先从总体层面阐述2017～2022年中国体育服务贸易的发展情况，进而分类描述职业体育竞赛表演、体育赛事赞助、体育赛事版权交易、体育培训、体育旅游、互联网体育服务的发展情况。其次，运用PEST模型，分析中国体育服务贸易发展面临的政策环境、经济环境、社会环境和技术环境。再次，从基础设施、市场主体、体制机制、数字化转型方面分析我国体育服务发展存在的主要问题。最后，针对现存问题，提出推进体育服务贸易发展的四项策略：一是持续加强体育基础设施建设；二是培育具有竞争力的国际化体育服务企业；三是落实促进体育服务贸易发展的相关政策；四是引导体育服务企业加快推进数字化转型。
Since the report of the 19th Party Congress proposed to accelerate the construction of a strong sports nation，China’s sports service trade has been developing steadily and has become an important part of service trade. According to the general idea of “analysis of the current situation，analysis of the environment，analysis of problems and discussion of strategies”，this report firstly describes the development of China’s sports services trade from 2017 to 2022 at an overall level，and describes the development of the six areas of professional sports competition performance，sports event sponsorship，sports event copyright trading，sports training，sports tourism and internet sports services is described at the classification level. Secondly，the PEST model is applied to analyze the policy environment，economic environment，social environment and technological environment facing the development of sports services trade in China. Furthermore，the main problems in the development of sports services in China are analyzed in terms of infrastructure，market players，institutional mechanisms and digital transformation. Finally，in view of the existing problems，four strategies are proposed to promote the development of sports services trade：firstly，to continuously strengthen the construction of sports infrastructure；secondly，to cultivate competitive international sports service enter-prises；thirdly，to implement relevant policies to promote the development of sports services trade；and fourthly，to guide sports service enterprises to accelerate their digital transformation.
