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版权服务促进数字创意产业高质量发展的战略与路径研究

文章摘要

随着数字创意产业的持续发展,版权服务成为促进其高质量发展的重要支撑。本报告阐释了数字创意产业的内涵和特征,并从版权服务与数字创意产业的关系入手,明确版权是推进创新创意竞相迸发、促进数字创意产业可持续发展的重要支柱的观点。版权保护体系尚未完善,版权保护技术数字创意产业的发展需求,产业链运营主体各自为政、各交易权利主体信息不对称,大众数字版权保护意识依然薄弱等问题是当前数字创意产业面临的困境。由于版权保护会改变数字创意产品性质,版权不仅是数字文化产品创意的交易载体,还是推动数字创意产业高质量发展的重要制度,因此,出台清晰的版权政策法规、打造区块链版权服务平台、搭建版权服务载体是版权服务促进数字创意产业高质量发展的战略和路径选择。

Abstract

With the continuous development of the digital creative industry,copyright services have become an important support for promoting its high-quality development. This report explains the connotation and characteristics of the digital creative industry,and starting from the relationship between copyright services and the digital creative industry,clarifies that copyright is a strong pillar to promote the emerge of innovative ideas and promote the sustainable development of the digital creative industry. The problems such as the imperfect copyright protection system,the copyright protection technology not keeping up with the development needs of the times,the asymmetric information of the main operators of the industrial chain,and the weak awareness of the public on digital rights management protection are the difficulties faced by the current digital creative industry. Since copyright will change the nature of digital creative products,it is also the trading carrier of digital cultural product creativity,and it is also an important system to promote the high-quality development of the digital creative industry,Introducing clear copyright policies and regulations,creating a block-chain copyright service platform,and building a copyright service carrier are strategic and path choices for copyright services to promote high-quality development of the digital creative industry.

作者简介
陈能军:陈能军,南方科技大学全球城市文明典范研究院学术委员会秘书长、副教授,深圳市龙岗区鹤湖智库专家委员,主要研究方向为文化经济、城市经济和文化贸易。
彭曦阳:彭曦阳,深圳市国元文化产业研究院助理研究员,主要研究方向为数字文化产业、文化产业经营管理。
彭冠英:彭冠英,深圳市国元文化产业研究院助理研究员,主要研究方向为产业经济、数字创意、文化旅游产业。