2022年中国的电影贸易受到新冠疫情的冲击较大,进口电影出现了一些新的特征,进口电影的复苏趋势仍旧不如国产电影,票房占比下降,票房收入大幅度下降;进口电影来源国家和地区数量减少,美国电影仍然保持绝对优势;进口分账电影数量和票房均有所下降;进口“批片”增加中国电影市场多样性;国内举办多种电影节和影展活动。此外,中国电影票房被北美电影票房反超;多部中国电影入围或获得国际电影大奖,中国电影被其他国家翻拍;多部中国电影通过国际流媒体平台上映。在后疫情时代,中国更应该重视电影贸易在提升市场信心方面的作用,应该用更为开放的市场、更多元化的影片来吸引观众。同时,中国具备独特国情优势,有利于在主旋律电影出口过程中实现文化传播与文化贸易双丰收。
In 2022,China’s film trade was greatly impacted by the COVID-19,and some new features have emerged in imported films:the recovery trend of imported films was still not as good as that of domestic films,the proportion of imported films at the box office declined,and the box office revenue of imported film declined significantly;The variety of import source countries has decreased,and North American films still maintain absolute advantage;The recovery of Chinese film box office was weak,but it continues to maintain international influence:various film festivals and exhibitions are held domestically,and Chinese film box office is surpassed by North American film box office;Multiple Chinese films have been nominated or won international film awards,and Chinese films have been remade by other countries;Multiple Chinese films have been released internationally through international streaming platforms.In the post pandemic era,China should pay more attention to the role of film trade in enhancing market confidence,and should attract audiences with more open markets and diversified films.At the same time,China has unique national advantages,which are conducive to achieving a double returns of cultural dissemination and cultural trade in the export process of the main theme film.
Keywords: | Culture TradeFilm TradeChina Film |