2022年数字技术与演艺领域的深度融合催生了众多新的演艺形式、演出渠道，激活了很多新的演艺消费需求，疫情也改变了演艺市场的发展规律，演艺行业这一原本相对传统、保守的文化领域正迎来前所未有的开放、创新、融合的发展机遇期。本报告总结了2022年中国演艺市场发展概况，从疫情下全球演艺市场波动情况、全球演艺消费需求变化、演艺投融资、演艺进口贸易、线上演艺贸易渠道、线上演艺版权环境等方面分析了中国演艺对外贸易发展特点，在聚焦后疫情时代演艺对外贸易发展前景的同时，从引导新技术向演艺领域应用转化、完善线下演艺云端市场化运作、创新线上专属演艺剧目、建设优质演艺品牌、培育统一大市场等角度提出促进中国演艺对外贸易发展的建议，为后疫情时代中国演艺对外贸易抓住全球机遇快速发展提供参考。
In 2022，the deep integration of digital technology into the performing arts field has spawned many new performing arts forms and channels，activated many new performing arts consumer demand，and the epidemic has also changed the development pattern of the performing arts market.This report summarizes the current situation of China’s performing arts market in 2022，analyzes the characteristics of international cultural trade in China’s performing arts based on the fluctuations of the global performing arts market under the epidemic，changes in global performing arts consumer demand，performing arts investment and financing，performing arts trade environment，online performing arts，and performing arts copyright development environment.While focusing on the development prospects of international cultural trade in performing arts in the post-epidemic era，this report is trying to find solutions to optimize the international cultural trade in performing arts from the perspectives of guiding the application and transformation of new technologies to the field of performing arts，improving the digitization of offline performing arts，innovating online performing arts repertoire，building high-quality performing arts brands，and cultivating a unified national performing arts market，so as to provide reference for the rapid development of China’s international cultural trade in performing arts in the post-epidemic era to seize global opportunities.
