在世界正在经历百年未有之大变局的背景下，文化日益成为民族凝聚力和创造力的重要源泉，文化贸易的高质量发展也逐步成为提升一国综合竞争力和促进社会经济发展的重要支撑。随着政府对文化贸易高质量发展支持力度的加大，中国对外文化贸易呈现文化创意产品进出口贸易额在全球占比持续增加、整体贸易规模不断扩大、国家文化出口重点企业和项目数量不断增加、数字文化贸易快速发展等趋势。同时，在发展过程中也存在高质量和高文化内涵的文化产品贸易占比低、文化产品和服务的市场需求不足、国内文化及相关产业发展不充分、文化企业数字化发展水平不高等问题。为此，本报告从优化对外文化贸易结构、激发国际文化消费潜能、加大数字技术在文化及相关产业的应用和融合力度以及提高文化企业的数字化转型效率等方面提出相应的对策建议。
At a time when the world is undergoing profound changes unseen in a century，Culture has increasingly become an important source of national cohesion and creativity.The high-quality development of cultural trade has gradually become an important support to enhance a country’s comprehensive competitiveness and promote social and economic development.With the government’s strong support for the high-quality development of cultural trade，China’s foreign cultural trade is currently showing a trend of increasing proportion in the global cultural trade，expanding the overall trade scale，increasing number of key enterprises and projects of national cultural export，and rapid development of digital cultural trade.At the same time，in the process of development，there are also problems such as low proportion of trade of cultural products with high quality and cultural connotation，insufficient international market demand for cultural products and services，and low level of digital development of cultural enterprises.To this end，this report will put forward corresponding countermeasures and suggestions from the aspects of optimizing the structure of foreign cultural trade，constantly stimulating the potential of international cultural consumption，enhancing the application and integration of digital technology in cultural and related industries，and improving the efficiency of digital transformation of cultural enterprise resources.
