本报告从柯林斯的互动仪式链视角出发，深层次分析了广州媒介形象建构过程的四个环节，并对广州短视频样本进行内容分析，解读抖音建构的广州媒介形象。本报告通过问卷调查发现，用户所感知的广州媒介形象与抖音所建构的基本相符，并且在建构过程中产生了稳定的建构群体、正向的情感能量、共享的广州符号、维护群体的道德感四种结果，最后根据这四种结果提出应用启示。
From the perspective of Collins’ interactive ritual chain，this report deeply analyzes the four links in the construction process of Guangzhou media image，analyzes the content of short video samples in Guangzhou，and interprets the media image of Guangzhou constructed by Tiktok. Through the questionnaire survey，it is found that the media image of Guangzhou perceived by users is basically consistent with that constructed by Tiktok. And this construction process produces four results：stable group construction，positive emotional energy，shared Guangzhou symbols，and maintenance of group moral sense. According to these four results，the application suggestions are proposed in this report.
