特色文化是城市形象传播的重要内容。作为中华优秀传统文化的重要组成部分和典型代表，中医药文化在广州城市形象传播中具有重要价值。借助丰富的中医药文化资源，做好国际传播工作，广州可以打造“人文之城”“健康之城”的城市新名片，进一步提升国际知名度和美誉度。未来可通过加强顶层设计和协同协作、创设并丰富广州中医药文化传播的平台、加大中医药文化国际传播与城市传播复合型人才的培养力度、丰富广州城市形象传播的形式、加强海外受众分析提升传播的精准化水平、提炼并传播广州城市形象的中医药文化符号等，更好地将中医药文化元素纳入广州城市形象建设传播体系，依托中医药文化国际传播平台提升广州城市形象的传播力和影响力。
Distinctive culture is an essential part of city image communication. As an essential part and a typical representative of excellent traditional Chinese culture，traditional Chinese medicine（TCM）culture is of great value in the communication of Guangzhou city image. Based on its rich TCM cultural resources to push international communication，Guangzhou can build a new city brand as a “city of humanity” and a “city of health”，and further enhance its international visibility and reputation. This report argues that，in the future，the communication and influence of Guangzhou’s image can be improved by incorporating TCM elements into the image-building of Guangzhou in the following ways：strengthening top-level design and policy coordination；creating and diversifying platforms for the communication of TCM culture in Guangzhou；enhancing the cultivation of talent for international communication of TCM culture；conducting more in-depth and targeted analysis of overseas audiences；creating TCM cultural symbols in the city image of Guangzhou；and innovating methods of international communication of TCM culture.
